Key Differences Between SEO and ASO

aso, seo, app store optimization, search engine optimisation


I think it’s fair to say that the vast majority of the readers are familiar with the idea of Search Engine Optimisation.
In a nutshell, the simplest definition of SEO is that Search Engine Optimisation is a process of increasing the visibility of a website in the search engines.
Of course, those more familiar or working in SEO will know that modern SEO is much more than simply increasing rankings or visibility.

What is ASO (App Store Optimization)

App Store Optimization is the process of improving the visibility of an app within the App Store.
The way to look at it is to see the App Store like a search engine. Just like with discovering content via Google, people search and discover apps by using the app store’s search system.
You can say that, in a way, an App Store is a search engine for apps. ASO service can help you optimise your app to have higher ranking on the stores thereby driving more organic installs.

The Main Differences between ASO and SEO

Ranking Factors

The main difference between ASO and SEO is the complexity or at least what we know about the ASO ranking factors.
While we know that Google is using over 200 ranking factors to determine which page should rank for what and in which position, we know very little about the ranking factors on the App Store. And the list of known factors is nowhere near as long as 200.
The list of known ASO ranking factors is much shorter. Here’s a list of the main ones below:
App Title – one of the most important parts of ASO. Pick the right title using relevant, well-researched keywords.
App Keywords – a very important field on the Apple’s App Store. It’s a little bit like the now obsolete Meta keywords tag. But this one actually has a big impact on the App Store rankings.
App Description – this is where you can explain what your app is about and encourage people to download it.
App Downloads – the number of app downloads seems to be one of the key factors. Popular apps rank higher.
Backlinks – these have no impact on the ranking of your app on the Apple’s App Store.
However, some people believe that backlinks can influence your ranking on Google Play. This makes perfect sense, given that Google already has a similar algorithm in place for its search engine.

App Ratings and User Reviews

This is another big difference between ASO and SEO.
On the App Store, each app has its own rating. Ratings act as social proof for the app: people are much more likely to tap and download an app when they see that it has a good rating.
And vice versa, even if an app manages to rank high, it is unlikely to get downloads if the ratings are poor.
Reviews play a very similar role; users’ decisions on whether to download an app or not are often influenced by reviews.

Keyword Research

Keyword Research is a crucial part of SEO. It is also very important for anyone working on ASO.
However, there is one big difference: when it comes to Google, we can access accurate data with monthly search volumes for keywords using the AdWords Keyword planner.
But there is no way to get accurate keyword data for keywords searched on the App Store. Of course there are some useful ASO tools available.
However, none of them will give you the sort of data that SEO professionals take for granted when it comes to search engines.

App Poverty

The majority of app developers operate under the poverty line. This means they hardly make any money from their apps. As the app stores get crowded with more and more apps, the demand for ASO will grow.

Summary

I hope this post gave you a good idea about the major similarities and differences between App Store Optimisation and Search Engine Optimisation.
Both have a similar goal: to increase the visibility of an app (ASO) or a website (SEO).

COMMENTS

Name

2MappingColors,1,5 little monkeys,1,9 little monkeys,1,9littlemonkeys,1,addictive,1,Adiphy,1,animal,1,animal game,1,animation,1,app for kid,7,applications,33,aso,2,Baby Word,1,Bat Chu,1,battle,1,Bí Kíp Tán Gái,1,bottleflip,1,candy stars,1,canvas,1,christmas,1,clocks,1,clockshooter,1,collage maker,1,color,1,colorswitch,1,cool,1,CoTichChoBe,1,cube,1,development,4,dictionary,2,Doan Chu,1,extreme,1,Facebook Support,1,fanfan,1,Filter Studio,1,Flappy Beach Ball,1,flip,1,Forest Sounds,4,Four Photos,1,Four Pictures,1,Game,14,Game for Kids,12,Games,13,Guess Word,1,gunny,1,hand,1,iDict4Travel,1,iDot2Dot,1,ikeyword,7,ikeyword.asia,3,IKYoga,1,IKYogaFS,1,IKYogaTS,1,image editor,1,Image Filter,1,imatchingzoo,1,ios,1,iPhollage,1,IQ Game,1,isavethepenguin,1,isudoku,1,Letcoin,1,mapping game,2,matching game,1,Matching Zoo,2,meditation music,7,Memory Colors Free,1,MMO,2,mobile app,25,mTasks,1,Muhammad,2,N5TYogaFS,1,nature recordings,2,Nghệ Thuật Tán Gái,1,One Word,1,paladin,1,pandapop,1,Photo Collage Editor,1,photo editor,1,pic collage,1,relax,6,rooster sounds,1,rotate,1,rpg,1,rune paladins,1,seo,1,Share,1,Sound4Life,7,strategy game,1,supper ifish,1,supperifish,1,tap,1,Tap Rambo,1,tap tap,1,TapTapAnimal,1,Tatoo Maker,1,technologies,3,Themes,1,tired,1,toy,1,travel,1,Truyện Cho Tuổi Teen,1,truyện cổ tích cho bé,1,ứng dụng cho bé,1,Web,1,who'sfaster,1,YCountry,1,yoga,11,zen,1,
ltr
item
iKeyword Asia - Share Source Code: Key Differences Between SEO and ASO
Key Differences Between SEO and ASO
aso, seo, app store optimization, search engine optimisation
https://2.bp.blogspot.com/-NIp98ieuP4Q/WO1MldSGYTI/AAAAAAAADNE/9J3EphmwD5UNwIIrYmNfqsVIM5hS-mgKACLcB/s640/seo-and-aso-01.png
https://2.bp.blogspot.com/-NIp98ieuP4Q/WO1MldSGYTI/AAAAAAAADNE/9J3EphmwD5UNwIIrYmNfqsVIM5hS-mgKACLcB/s72-c/seo-and-aso-01.png
iKeyword Asia - Share Source Code
http://www.ikeyword.asia/2017/04/key-differences-between-seo-and-aso.html
http://www.ikeyword.asia/
http://www.ikeyword.asia/
http://www.ikeyword.asia/2017/04/key-differences-between-seo-and-aso.html
true
7539771050055271357
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy